Andrew Weiss
01 October 2024
1h 1m 31s
Create marketing messaging that converts better than 8-figure businesses with Peter Sandeen
00:00
01:01:31
Andrew Weiss
01 October 2024
1h 1m 31s
00:00
01:01:31
"Sometimes It's difficult to see your own marketing clearly, especially what makes you stand out from the competition and what impacts your marketing results the most."
Peter Sandeen is often called the “marketers’ marketer” as more than half of his clients are marketing companies. They come to him because it’s difficult to see your own marketing clearly — especially, what makes you stand out from the competition and what impacts your marketing results the most. He’s known for a nearly perfect track record of helping his clients break their profit records repeatedly.
Timestamps:
00:00 Driving substantial and consistent profit growth annually.
05:29 Target audience analysis and effective marketing messaging.
13:10 Demographics rarely influence decision-making; understanding perspectives does.
25:50 Aim for yearly improvement and long-term success.
29:23 A systematic approach to achieve consistent improvement.
34:06 Keep it simple; complexity is difficult to optimize.
50:15 Client ignores advice, stagnates in small market.
58:34 Focus on standout message, avoid overloading details.
01:00:27 Marketing can be fun and systemized!
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