Unlocking £2.5 million in additional research revenue with Dr. Jo Cresswell

"You would stand out by actually, talking on a personal level with everyone who works at the hospital." -Dr. Jo Cresswell

Dr. Jo is a business coach and sales strategist with more than 20 years’ experience in senior leadership and selling within both higher education and as an entrepreneur. As Director at a UK University, Jo was instrumental in using influence and both sales and non-sales selling to help create more than £2.5 million per year in additional research revenue. Now Jo works with successful coaches and consultants to help them make more money while working less – by unlocking the untapped value in their business, and in helping them to create offers that their clients want to buy.

Connect with her here:

LinkedIN

Email: jo@joannecresswell.co.uk

Timestamps:

00:00 Left career, started business, generated significant income.

03:18 Realizing successful sales through non-traditional selling.

07:14 Communicating researchers' work for competitive funding.

12:05 Leadership improved research, boosting income significantly over the years.

14:19 Understand important problems and align solutions properly.

17:00 Engaging genuinely reduces the need for hard selling.

21:36 Started business after LinkedIn interactions.

23:40 Overcame trauma, discovered skills, started business.

27:11 Found sales coaching aligned with principles.

31:57 Translating research to practical, profitable, educational applications.

34:59 Co-create offers, inviting people to buy.

36:38 Scalability requires consistent, adaptable, customer-focused programs.

40:27 Focus: consultancy growth, program creation, valuable partnerships.

42:40 Connect with Dr. Joe; comment and share.