Podcast by Andrew Weiss
01 October 2024
"Sometimes It's difficult to see your own marketing clearly, especially what makes you stand out from the competition and what impacts your marketing results the most."
Peter Sandeen is often called the “marketers’ marketer” as more than half of his clients are marketing companies. They come to him because it’s difficult to see your own marketing clearly — especially, what makes you stand out from the competition and what impacts your marketing results the most. He’s known for a nearly perfect track record of helping his clients break their profit records repeatedly.
Timestamps:
00:00 Driving substantial and consistent profit growth annually.
05:29 Target audience analysis and effective marketing messaging.
13:10 Demographics rarely influence decision-making; understanding perspectives does.
25:50 Aim for yearly improvement and long-term success.
29:23 A systematic approach to achieve consistent improvement.
34:06 Keep it simple; complexity is difficult to optimize.
50:15 Client ignores advice, stagnates in small market.
58:34 Focus on standout message, avoid overloading details.
01:00:27 Marketing can be fun and systemized!
Connect with Peter at
Get Peter's Complimentary Messaging Training Here
00:00
01:01:31
01 October 2024
"You don't become a market leader or a category king or a category queen by copying your competition. You do it by differentiating yourself to the point where people like your competitors start to look to you for inspiration because you're attracting the boatload of the dream customers because you're creating offers and products and services and experiences that your dream customers love." -Daniel Den
DANIEL DEN became fascinated with marketing and sales almost two decades ago. Today he is the co-creator of the X Factor Effect methodology where he and his team have helped over 20,000 students and clients grow their businesses. Daniel teaches that “Different is the new Better” and his framework includes nine pillars for differentiating your business so that you can become a market leader or category king or queen. For several years, Daniel traveled the world full time with his wife and four children. They continue to travel often and now live in Florida. Daniel Den is the author of the new book "Ideas That Influence," that was built to help business owners discover their own WILDLY SUCCESSFUL MARKETING IDEAS!
Timestamps
00:00 Introducing marketing expert Daniel Den's business insights
05:15 Differentiate to attract dream customers and lead markets
09:41 Differentiate uniquely to make competition irrelevant.
19:16 Distinguishing yourself beyond common coaching labels.
22:35 Differentiate by being bold, sticky, and interesting.
26:14 Embrace uniqueness, share passionately and overcome fear
28:28 Former Mormon missionary turned internet marketing enthusiast.
33:22 Consistent learning connects brain pathways and inspires coaching.
36:31 Mastery leads to vision and adjacent possibilities.
44:05 Innovative offerings boost economic activity via exchange.
50:57 Different is the new better in 2024.
54:43 Take action on standout ideas; read extensively.
Connect with Daniel on Facebook here
00:00
57:28
01 October 2024
"I understand you're an introvert, but you need to meet 3 strangers every day."
-Steve Spiro
Steve Spiro started his first company right out of college in advertising. Additionally, he holds a 4th degree black belt in Karate & 1st degree in Jujitsu, including having his own Karate studio. Steve contributes much of his successes to a strong work ethic, a can-do, never-quit attitude, discipline, integrity and fearlessness that he cultivated in the martial arts. Steve is a master connector with over 41,000 contacts. He does a LinkedIn Live broadcast every week called the Master Connector Show. He eventually pivoted from advertising into technology and now is a business automation consultant. Steve recently published a book, The TAO of a Master Connector. The “way” an introvert became the Master Connector.” Steve is big on self-development and loves to inspire people to get out of their comfort zone too, through speaking engagements.
Timestamps:
00:00 Steve: entrepreneur, black belt, work ethic, LinkedIn broadcaster.
03:43 Meeting mentor, overcoming introversion, personal growth achieved.
10:35 Morning routine: coffee, exercise, reading, LinkedIn, repeat.
14:37 Aiming for TEDx, global speaker through networking.
18:22 Taking connections offline makes networking impactful.
23:53 Paid trip to Australia, speaking, inspiring others.
28:07 Giving without expecting returns yields significant rewards.
30:19 Sowing seeds requires patience before reaping rewards.
38:14 LinkedIn builds trust better than random encounters.
40:05 Be vulnerable; your mess will be your message.
Connect with Steve on LINKEDIN
00:00
42:23
25 September 2024
"You would stand out by actually, talking on a personal level with everyone who works at the hospital." -Dr. Jo Cresswell
Dr. Jo is a business coach and sales strategist with more than 20 years’ experience in senior leadership and selling within both higher education and as an entrepreneur. As Director at a UK University, Jo was instrumental in using influence and both sales and non-sales selling to help create more than £2.5 million per year in additional research revenue. Now Jo works with successful coaches and consultants to help them make more money while working less – by unlocking the untapped value in their business, and in helping them to create offers that their clients want to buy.
Connect with her here:
Email: jo@joannecresswell.co.uk
Timestamps:
00:00 Left career, started business, generated significant income.
03:18 Realizing successful sales through non-traditional selling.
07:14 Communicating researchers' work for competitive funding.
12:05 Leadership improved research, boosting income significantly over the years.
14:19 Understand important problems and align solutions properly.
17:00 Engaging genuinely reduces the need for hard selling.
21:36 Started business after LinkedIn interactions.
23:40 Overcame trauma, discovered skills, started business.
27:11 Found sales coaching aligned with principles.
31:57 Translating research to practical, profitable, educational applications.
34:59 Co-create offers, inviting people to buy.
36:38 Scalability requires consistent, adaptable, customer-focused programs.
40:27 Focus: consultancy growth, program creation, valuable partnerships.
42:40 Connect with Dr. Joe; comment and share.
00:00
43:44
25 September 2024
"He said, well, how much money do you have and how much are you making and how did you do it? And then when we got done, he goes, could you teach me how to do that? And I was like, well, nobody's ever asked me that before, but I I probably could" -Brian Lee Tibbs
Bio:
Brian is on a mission to serve people using his skills and experience in building significant wealth.
By age 26, he had already started investing in real estate, was an executive in his dad’s financial services company, and was co-owner of another small online retailer. But Brian felt a calling down a different path. Over the next three years, Brian married Jill Bramhall, resigned from his father’s company, sold his online business and liquidated 60% of his real estate portfolio, and moved, sight unseen, to Guatemala.
Over the next 16 years, Brian built a team that recruited and trained 380 leaders to plant 96 churches in 11 countries. They raised over $20,000,000 for the cause and built over 150,000 sq. ft of churches and related facilities. Brian and his family made very little money as missionaries. Dividing their total ministry salary into the total hours both Brian and Jill worked over the 16 years in ministry shows that they made just $9.20 per hour, below the legal minimum wage in most states.
Despite their limited income, they have built a multi-million dollar net worth. They no longer need jobs to pay the bills. Instead, they have the luxury to pick and choose their work and do so on their terms. Their modest salary forced them to create a wealth-building philosophy that didn’t require a big paycheck. Living under this financial constraint is how the HACKER Method was discovered and implemented.
The HACKER Method enabled the Tibbs’ to create a multimillion dollar net worth by Brian’s 44th birthday. Although Brian has retired from full-time missionary work, his desire to serve others remains a primary focus. He launched The Unexpected Investor with the singular goal of helping other people who also feel financially constrained transform themselves into wealthy, powerful, and generous investors using the HACKER Method.
Connect with Brian:
@unexpectedInvestor.com on all social media or visit www.theunexpectedinvestor.com
Get Brian's Freebie here:
theunexpectedinvestor.com/calculators
Timestamps:
00:00 Proud of many business deals, sold 4plex.
04:22 Dad and grandfather introduced him to real estate.
08:47 He was shocked by early retirement success.
10:47 Hack lifestyle to manage and increase income.
14:34 Hack expenses, invest wisely, become a multimillionaire quickly.
18:06 Stick to what's working, resist distractions, reward yourself.
22:36 Fight through fear, have a strategy, take action.
24:24 Determine risk tolerance; ensure debt payments are covered.
26:44 Successful investors inevitably experience losses.
32:53 Mentorship, thinking bigger, clear vision, mental adjustments.
34:58 Wealth entails responsibility to improve the world.
39:57 Change consumer mindset: dictate paycheck's purpose yourself.
43:23 Inspiring action is my book's main goal.
46:16 Fear is the biggest barrier to success.
47:51 Overcoming fears accelerates success through added value.
00:00
49:29
25 September 2024
Heather Pearce Campbell is a warrior mama, nature lover, and dedicated attorney and legal coach for world-changing entrepreneurs. Based in Seattle, she is mom to two little, wild munchkins, and founder of Pearce Law PLLC, home to her legal practice. She is also the creator of The Legal Website Warrior®, an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators, speakers & authors) around the U.S. and the world. She hoards information, paper, and books while secretly dreaming of becoming a minimalist, and relishes an occasional rare night with her hubby when the kiddos are miraculously asleep and she can soak up HGTV without guilt. Heather is also the host of the Guts, Grit & Great Business™ podcast.
She can be found online at www.legalwebsitewarrior.com
www.linkedin.com/in/HeatherPearceCampbell www.facebook.com/HeatherPearceCampbell www.twitter.com/_HeatherPearce www.instagram.com/thelegalwebsitewarrior https://www.youtube.com/@HeatherPCampbell
Get her legal basics BootCamp at: https://www.legalwebsitewarrior.com/legalbasicsbootcamp/
Timestamps:
00:00 Real estate crash jeopardized client’s essential property financing.
07:59 Collaborative, intuitive dispute resolution prioritizing human nature.
11:13 Unethical bully manipulates finances, lies to court.
15:37 Client sought help with urgent real estate issue.
18:09 Attorneys should solve problems more creatively, holistically.
26:10 Form a legal entity to protect assets.
28:57 Keep meeting minutes to protect corporate veil.
31:52 Elect S corp for tax benefits and savings.
38:11 Success through people and networking in business.
40:00 Networking builds genuine relationships and mutual introductions.
49:23 Legal risks in business: IP, contracts, online exposure.
51:53 Elbow grease and legal knowledge enhance entrepreneurs.
00:00
53:59